Taking a look at a few media trends in the digital age

What are a few of the ways mobile phones have shifted the way we take in media? - read on to find out more.

In the present digital age, mobile phones have become one of the most popular instruments that people are using to watch videos and access media. These days, many social media networks are providing unlimited feeds of brief, fast-paced videos, that are growing in appeal among mobile phone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends today. These platforms allow users to see a variety of customised videos and react instantly, making these videos much more appealing and addictive than traditional content. Short form videos are also being used regularly for news and educational functions, not just for home entertainment. Consequently, this pattern is changing the way individuals are actively seeking for and counting on to receive information, in a much faster, shorter and more visual format.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form media content, the method by which individuals are getting their updates is also shifting. People are progressively turning towards internet news sources, rather than viewing television, to learn about existing worldly affairs. However, at the same time, due to a constant flow of info, people are becoming overwhelmed by big volumes of content. In response to this, news companies are re-engaging viewers by making short form content that is more clear and simpler to navigate. These days it is common to find news channels that have large followings on social media channels. This pattern can be verified by the CEO of the fund that owns Euronews, for instance. Using this technique has been essential for providing people with trusted and authenticated news sources, in a style they can easily identify with.

In the last few years, with the rise of digital media, the way in which people consume media has changed substantially. For several years, traditional television was the main source of family home entertainment for many people. However, since the advancement of streaming services, many viewers are averting from scheduled television, specifically among younger individuals. Instead, global media content analysis reveals that more individuals are purchasing subscriptions to streaming services, which strongly evidences the switch in audience consumption practices. These services are popular for allowing individuals to enjoy the shows and films they want, any time they feel like it. Those read more associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming services as a prominent media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the industry.